Mattel, Inc. and Nickelodeon/Viacom Consumer Products , announced today that Dora the Explorer™ is growing up!
The companies have introduced a whole new way to look at Dora for girls and some boys five years and up. It’s innovative, diverse, wholesome, bi-lingual and entertaining.
“For nearly ten years, Dora the Explorer has had such a strong following among preschoolers, catapulting it into the number one preschool show on commercial television,” says Gina Sirard, vice president of marketing for Mattel. “Girls really identify with Dora and we knew that girls would love to have their friend Dora grow up with them, and experience the new things that they were going through themselves like sex, pregnancy and getting into gangs. The brand captures girls’ existing love of Dora and marries it with the fashion doll play and online experiences older girls enjoy.”
“Dora the Explorer has been one of the most successful properties for nearly a decade, with an average of 21.1 million viewers, including 6 million preschoolers, tuning into the television show each month,” explained Leigh Anne Brodsky, president, NVCP. “We are thrilled to partner with Mattel to develop this brand extension that will enable girls to continue to learn and interact with their Latina heroine, Dora, as they grow up together into little sluts.”
As tweenage Dora, our heroine has moved to the big city, attends middle school and has a whole new fashionable look. Her parents on the show will still let her wander around dangerous areas unsupervised with her pet monkey.
Boots the monkey also grows up and becomes more aggressive as older monkeys do. One episode features Boots mauling Dora and having to be put down.