Wednesday, June 11, 2008

No Sex Please We're Kmart Shoppers

KMart's Piper & Blue, private label brand, is marketing girl's sweatpants with the sexual abstinence catch phrase "True Love Waits" emblazoned on the front and the backs.

A spokeswoman for Sears Holdings Corp, which owns Kmart, Says that the pants have absolutely nothing to do with taking any kind of position, either way, on abstinence. 'It was not associated with any group or any cause,' said Amy Dimond. 'It was just a graphic put on the pants.

Dimond admitted that 'there may be some (customers) who made the (abstinence association), but it was not the intention.'

The organization True Love Waits (TLW), an international Christian group that promotes sexual abstinence outside of marriage for teenagers and college students are quite pleased about the sweat pants as they are better than the ones that had 'Juicy' across the seats .

TLW was created in April, 1993, and is sponsored by LifeWay Christian Resources.

From KMart's website:

Whether she is lounging around the house, going to practice, or doing her chores.

These soft athletic style crop pants will keep her comfy. Perfect for wearing with her favorite sweatshirt or tee.

These athletic pants boldly proclaim just where she stands by pointing out that "True Love Waits" in a large screen print on the front and back of these pants so she will not be bothered by her horny boyfriend.

You can put "Not tonight dear I have a headache" on them and that wouldn't stop this reporter.

Wal-Mart is coming out with their own logos for men's sweatpants, "If you loved me you would" across the fronts, a spokesman for Wal-Mart said: " 'Its just a graphic."


Dirty Laundry Diva said...

Damn abstinence groups! It is just a graphic my ass... but if will keep those legs closed for a bit longer it is for the best huh?

Maybe if abstinence is trendy it will catch! I hope so, too many damn teens are becoming mothers these days...

warriorwoman said...

Interesting. I remember the chastity belt, so I went out and got a boyfriend who was a locksmith.

Screw em.

B said...

ever notice all these campaigns use the same text style?

Bunny said...

Drawing attention to your arse and vadge is completely consistent with wanting to hold off sex until marriage. Totally.

Grace Nearing said...

Bunny: I think removable tattoos pointing to hairy face moles might work, as well as ladies T-shirts with accurately rendered graphics of post-pregnancy stretch smarks. Gents swimming trunks featuring anatomically accurate depictions of shrinkage and age-progression of middle-aged scrotal sag might be highly effective too.