Wednesday, January 21, 2009
Why Stay Sober?
Worried about the worldwide recession? Well you should be. Why not have a drink and forget about it because things are worse than first thought.
Beer sales are known for being recession-resistant, but not this time around. The London-based brewer behind the Miller brand recently reported that its shipments dropped unexpectedly in the third quarter.
Miller Coors said its premium light brand volumes were down 2.4%. Miller Lite sales were down 7.5%.
Beer sales normally grow at about 1% per year in 2008, they only grew by half that amount. It could get worse in 2009.
The cheap gut killing Kamchata vodka is selling well which might mean that a higher alcohol content may be needed to look at pay slips and pension plans.