Like an abusive marriage you are expected to sit there and be shouted at about feminine hygiene products, stubborn dirt stains and being devastated at the discovery of having genital herpes. (Taken from this reporters experience of married life)
British regulators at the ' Broadcast Committee of Advertising Practice,' have adopted a new rule establishing that TV ads shouldn't be "excessively noisy or strident." It elaborated by stating that "broadcasters must endeavor to minimize the annoyance that perceived imbalances could cause, with the aim that the audience need not adjust the volume of their television sets during program breaks." We're told that stations who choose not to invest in the loudness-level meter (which will ensure compliance) may actually have to "turn down the sound during commercials." Of course, whether anyone chooses to follow these guidelines is another matter.
A way for advertisers retaliate to the lack of sound could be by closed captioning in CAPITAL LETTERS.
The question why is it that we pay for cable and satellite channels but still get commercials? doesn't look like its ever going to be addressed.