Saturday, May 17, 2008

Television Commercials For The Hard Of Hearing

Loud television commercials that have you reaching for the mute button have been a worldwide annoyance for years, there are devices that can regulate the sound but they have to be put in during the manufacturing of the television set and the advertisers pay for them not to be.

Like an abusive marriage you are expected to sit there and be shouted at about feminine hygiene products, stubborn dirt stains and being devastated at the discovery of having genital herpes. (Taken from this reporters experience of married life)

British regulators at the ' Broadcast Committee of Advertising Practice,' have adopted a new rule establishing that TV ads shouldn't be "excessively noisy or strident." It elaborated by stating that "broadcasters must endeavor to minimize the annoyance that perceived imbalances could cause, with the aim that the audience need not adjust the volume of their television sets during program breaks." We're told that stations who choose not to invest in the loudness-level meter (which will ensure compliance) may actually have to "turn down the sound during commercials." Of course, whether anyone chooses to follow these guidelines is another matter.

A way for advertisers retaliate to the lack of sound could be by closed captioning in CAPITAL LETTERS.

The question why is it that we pay for cable and satellite channels but still get commercials? doesn't look like its ever going to be addressed.

9 comments:

Memarie Lane said...

We simply chucked the TV. I haven't seen a commercial in 5 years.

witchypoo said...

Now if only we had safeguards for the easily annoyed.

B said...

better having adverts between shows than the constant pieces of advertising slotted into films(eg: close ups of coca cola, tony stark driving only audi's despite inventing all sorts of far better machines himself)

Steph said...

Funny that I'm reading your blog amid blaring commercials in the background.

*turns and bellows something at the boyfriend about him calling HER deaf*

Lee Cooper said...

I was enjoying a refreshing can of Pepsi while reading this post now I fancy a McDonald's because I'm loving it.

B said...

lee, don't you mean you're "luvin' it"?

Kimberly said...

Capital One...What's in your wallet?....

Oh!.....and I heard Burger King doesn't sell the Whopper anymore so NOW its:

Home of the Whatever We Got.....

Eyebee said...

I seldom watch TV. It's all boring dumb crap. Every 6-7 minutes you can watch commercials for a pill of varying colors to wake up you up, help you shit, soothe your head, settle your stomach and then put you back to sleep again.

Hypocondriacs heaven. No wonder the fucking drug companies make so much money.

Heath ledger said...

Yeah fucking drug companies.