Captain Birds Eye the cod addicted naval captain from the popular fish finger adverts, has died aged 86. He represented the Birds Eye company from 1967 until 1998.
Best known for directing the films The English Patient, Truly, Madly, Deeply and Cold Mountain he was the author of more than 100 fiction and non-fiction books, and his writings are credited by many observers with giving science fiction a human and practical face.
He collaborated on the screenplay for 2001: A Space Odyssey with Stanley Kubrick, a film which both confused and bored many of its viewers due to it being confusing and boring.
Because most of the crew of his ship were pre-teen children in 1998 he faced allegations of child abuse, which he strenuously denied, this caused the confirmation of a knighthood to be delayed.
Sir Birds Eye was cleared by an investigation but never again appeared in adverts. He died near his home in Sri Lanka during a jet-ski accident. His young firm bodied crew are said to be devastated and will miss his fish fingers greatly.